Transport, a Berlin based hospitality experience for the Urban Explorer, reimagines how the anti-tourist travels. It is not just a living space, but a platform which enables the traveler to create their own adventure. The model is made up of two parts — the Network (transitions) and the Basecamp (the port.) This system takes advantage of Berlin’s uniquely decentralized but localized culture — pushing the spirit of adventure, while still providing a place to recenter at the end of the day.
Featured in the Art Center Student Gallery
Check out our complete journey here.
The research and designing took place during the summer of 2014 at Art Center College of Design’s satellite studio in Berlin, Germany. Selected to live and work together with a multi-disciplinary team for three months, we designed a brand identity and new hospitality experience for travelers that challenges current conventions and redefines a hotel as more than just a place to sleep. As a team, we explored the city, spoke to locals, tourists, hotel experts, and then analyzed our findings back at our new pop-up studio inside the Bikini Berlin shopping mall.
Roles: Team lead, concept development, strategy and brand messaging, visual identity development, web ui/ux, presentation deck design. Additionally designed a 244 pg book documenting the three month journey and the creative process.
Team: Aarti Verma, India Hillis, Terry Yang, Stacy Zou
Mentor: Robert Ball who kept it 100p every day
Special Thanks: Bikini Berlin, Art Center Study Away, David Mocarski, Nik Hafermaas, Jaime McFarland, Dirk-Mario Boltz, and Michael Sans.