The Annenberg Space for Photography is a cultural destination located in Century City, Los Angeles dedicated to exhibiting digital and print photography in an intimate environment. Photography is one of the most accessible and personal forms of art. The Annenberg Foundation believes the creation of this space celebrates not just great photography, but its potential to engage us, to connect us to the world, and truly bring us together. Inspired by making discoveries, I created a new visual identity for The Annenberg by experimenting with the disassembly of an old Fujifilm camera. The new mark is derived from a gear found during this process. The existing building for the Annenberg is known for its architecture, with its central ceiling representing the aperture of a camera. Extending that same idea, the oculus camera part signifies "getting the wheels turning," an eye, and the Annenberg a.
The museum interior features a wall of letters created from photograms of everyday objects, such as cat food, lemon slices, and house keys. Meanwhile, the interactive table at the entrance of the museum exists as a permanent outdoor installation, allowing visitors to have a hands-on experience with image making.
Anyone is able to create an image using the most readily available materials — sunlight and water. With a photographic printing process called cyanotype, images come to life in a matter of minutes, whether you choose to use the filters provided by the institution, or bring your own sentimental item from home to create a print. Since natural elements and the human hand are involved, no two prints can ever be the same. The installation reminds us why photography is so special—images we create are a record of time, place, and who we are.