New Visual Identity
New Visual Identity
TYPOGRAPHIC INSTALLATION
TYPOGRAPHIC INSTALLATION
Animals in L.A. Tape Mural
Animals in L.A. Tape Mural
Social Landscapes Exhibition
Social Landscapes Exhibition
MAGAZINE DESIGN
MAGAZINE DESIGN
MIZU for PetSmart
MIZU for PetSmart
THE QUIXOTIC DESIRE
THE QUIXOTIC DESIRE
KOREAN AIR REBRAND
KOREAN AIR REBRAND
Collective Catalog Fall 2013 Issue
Collective Catalog Fall 2013 Issue
(Un)Employment
(Un)Employment
Twenty-Something, photo series
Twenty-Something, photo series
TRANSPORT BERLIN: HOTEL DESIGN
TRANSPORT BERLIN: HOTEL DESIGN
EVENT POSTER
EVENT POSTER
GREAT AMERICAN WRTIERS SERIES, J.D. SALINGER
GREAT AMERICAN WRTIERS SERIES, J.D. SALINGER
SUPERNOVA Energy Drink
SUPERNOVA Energy Drink
Collective Catalog, featuring "Encyclopedia Aesthetica"
Collective Catalog, featuring "Encyclopedia Aesthetica"
FRESHMAN15
FRESHMAN15
What is Rockwell?
What is Rockwell?
PINK'S HOTDOGS Menu Redesign
PINK'S HOTDOGS Menu Redesign
Dudes Made of Cardboard
Dudes Made of Cardboard
Water Damage
Water Damage
New Visual Identity
New Visual Identity
TYPOGRAPHIC INSTALLATION
TYPOGRAPHIC INSTALLATION
Animals in L.A. Tape Mural
Animals in L.A. Tape MuralIn about 10 hours, a team of 12 illustrators and graphic artists created a 79 foot tape mural, completely made of just black masking tape! Our theme was bit map SoCal animals. That’s why you see vignettes of hypebeast bears, bunnies at the skatepark, hamburgers floating in Santa Monica, and sloths hanging on the freeway signs.The mural was installed in the B3 Basement Level of the Art Center College of Design South Campus. 
Social Landscapes Exhibition
Social Landscapes Exhibition
MAGAZINE DESIGN
MAGAZINE DESIGN
MIZU for PetSmart
MIZU for PetSmartMizu is an in-store brand for PetSmart that specializes in outdoor pond care and everything koi fish related. PetSmart has recently decided to diversify its animals and products by expanding the merchandise and products to large, exotic fish and backyard pond care. This line offers merchandise such as installable ponds, filters, pumps, UV lights, and actual koi fish bred by professionals. The pond care department of PetSmart can be found in an adjunct building attached to the main PetSmart store.Mizu translates to “water” in Japanese, and the brand strives to help maintain only the healthiest environment and offer the most convenient products essential to your beautiful koi fish’s needs. Koi are phenomenal, unique animals rich in Asian culture, dating back to ancient times. Mizu believes in modern design solutions and aesthetics while keeping the tradition of raising koi, as well as the essence of their timeless beauty, alive in contemporary times.
THE QUIXOTIC DESIRE
THE QUIXOTIC DESIREThis is a 115-page publication for the fictional art exhibition, The Quixotic Desire, to be held at the HAMMER Museum in Los Angeles. The exhibition manifests the adult fixation to stay pure and glorifies childhood innocence. The publication accompanying the showcase presents various artists of many different eras and styles, who all touch on the beauty of children in their art. Artists include: Sally Mann, Loretta Lux, Henri Cartier-Bresson, Marketa Luscova, Anya Teixeria, Edgar Degas, and Lewis Carroll. The book is interrupted throughout with essays concerning the exceeding idealistic and impossible goal to maintain innocence. Writings include: debates whether or not it is moral to have intrusive and violent thoughts, inappropriate thoughts coming from the mind of the beholder, fixating on fantasies, types of utopias, the preservation of innocence in J.D. Salinger's Catcher in the Rye, the recent “innocence fetish” and finally, the decline of childhood innocence (spotlight on Honey Boo Boo and childhood stars).The book is hard cover bound with soft, vegan white leather. It remains titleless, other than a shallow deboss of a human heart, a subtle illustration of the quixotic desire to stay completely flawless. The blackletter headliners allude to children’s fairytale storybooks.
KOREAN AIR REBRAND
KOREAN AIR REBRANDKorean Air makes it their mission to be a respected leader in the World Airline Community and strives to always provide excellence in flight through operations, service, and innovative excellence. In order to continue to take the lead in global transportation and still stay true to the Korean Air brand, the airline must act as a representative ambassador of its country. It is vital that Korean Air continues to enhance Korea’s status as it flies across the great skies.Evolutionary, Not RevolutionaryRecognizing that one characteristic that makes Korea unique is its integration of modernity while striving to keep traditional aspects untouched, Korea Air intends to do the exact same with its brand. The overall goal is to communicate Korea’s rich culture in a fresh, rejuvenating way. Personification of the VesselThe new campaign also incorporates a subliminal reference of Korean Air as a strong female figure that gracefully guides us to our destinations. This alludes to history and literature, where men refer to their beloved maritime ships or vintage cars as women… “She weathers the storm…” The romanticization of the vessel was done out of respect, admiration, and gratitude.Progressive VisionThroughout history, Korea has been a male dominant society. Although currently, many changes have been made over the centuries and women have gained much more respect, there is still lots to be done until women truly gain equal or greater power, globally speaking even. The ship and brand are not to be referred to as dainty, submissive, or fragile characters. Instead, the ship and brand are to be characterized as a loyal and robust companion, all while still being a charming, graceful, and timeless beauty. By doing so, the Korean Air brand vocalizes its optimistic and progressive vision for women in the future of the world.The Preferred Mark The mark is based on the Korean Mugunghwa flower, also known as the Rose of Sharon. The Mugunghwa has been cherished as a heavenly flower since ancient times since it is highly resistant to disease, symbolizing Korea’s resilience and indomitable spirit… the many glories the country has experienced, as well as the trials and tribulations the people have overcome. It is often seen in Korean patterns. “Mugung” in Korean means “eternity” and “immorality.”
Collective Catalog Fall 2013 Issue
Collective Catalog Fall 2013 IssueFall 2013 Issue 1THE COLLECTIVE CATALOG is a curated editorial that features an assemblage of articles regarding art and design. Each designer contributed four pages to the catalog, with topics ranging anywhere from the Japanese wabi sabi aesthetic, to the recent social media phenomenon of #selfies. The catalog is composed of all sorts of different colors and stocks of paper.ENCYCLOPEDIA AESTHETICA is my personal contribution to the catalog. The publication explores sociology and human nature’s maturation of aesthetics: how both personal and collective taste are developed, how there cannot exist a universal criteria of beauty due to aesthetic relativism, and how no matter who we are (whether we consider ourselves artistic or not), we seek to find creativity in some part of our every day lives in order to maintain a sense of power and control… hence, Britney Spears shaving her head circa 2008, during her time of emotional breakdown.
(Un)Employment
(Un)EmploymentThe installation of a mural depicting the realities of young people entering the job market.
Twenty-Something, photo series
Twenty-Something, photo series
TRANSPORT BERLIN: HOTEL DESIGN
TRANSPORT BERLIN: HOTEL DESIGN
EVENT POSTER
EVENT POSTER
GREAT AMERICAN WRTIERS SERIES, J.D. SALINGER
GREAT AMERICAN WRTIERS SERIES, J.D. SALINGER
SUPERNOVA Energy Drink
SUPERNOVA Energy Drink
Collective Catalog, featuring "Encyclopedia Aesthetica"
FRESHMAN15
FRESHMAN15
What is Rockwell?
What is Rockwell?
PINK'S HOTDOGS Menu Redesign
PINK'S HOTDOGS Menu Redesign
Dudes Made of Cardboard
Dudes Made of Cardboard
Water Damage
Water Damage
info
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