From Pillow to Pillow was a study abroad project based in Berlin, Germany. Selected to live and work together with a multi-disciplinary team (spatial, product, and illustration) for three months, we designed a brand identity and new hospitality experience for Berlin travelers that challenges current conventions and redefines a hotel as more than just a place to sleep.
Transport is a Berlin based hospitality experience for the Urban Explorer, reimagining how the anti-tourist travels. It is not just a hotel, but a platform which enables the traveler to create their own Berlin adventure.
Much more coming soon! In the meantime, check out our complete journey here.
Featured in the Art Center Student Gallery.
A new visual identity for the Annenberg Space for Photography, a cultural destination located in Century City, Los Angeles dedicated to exhibiting digital and print photography in an intimate environment.
Photography is one of the most accessible and personal forms of art. The Annenberg Foundation believes the creation of this space celebrates not just great photography, but its potential to engages us, to connect us to the world, and truly bring us together.
Inspired by making discoveries, I experimented with disassembling and old Fujifilm camera, looking into all the little pieces that make up the machine.
The existing building for the Annenberg is known for its architecture, with its central ceiling representing the aperture of a camera. Extending that same idea, the piece chosen from the disassembly process represents both a gear, an eye, and the Annenberg a.
The interactive table at the entrance of the museum exists as a permanent outdoor installation, allowing visitors to have a hands-on experience with image making, using the most readily available materials—sunlight and water.
Using a photographic printing process called cyanotype, images come to life in a matter of minutes, whether you choose to use the filters provided by the institution, or bring your own sentimental item from home to create a print.
Since natural elements and the human hand are involved, no two prints can ever be the same. The installation reminds us why photography is so special—images we create are a record of time, place, and who we are.
Installed at the Art Center College of Design South Campus, Rooftop Level.
Typographic installation consisting of approximately 3,600 toy soldiers, each an inch and a half tall. “YOU GO GIRL” is something thrown around daily, casually said at a softball game or to calm someone’s nerves right before a big event. But if the viewer is curious enough to walk up the hill and take a closer look, they will discover that each letterform is constructed of a team of army women, each individually spray painted hot pink and strategically laid out on the landscape.
Installed at the Sinclair Pavilion at Art Center College of Design.
Coffee-mate is an ode to the everyday superheroes of the present. We're all a hero in some kind of way, whether that means acing that algebra quiz, working three jobs to pay for the month's rent, or landing that dream internship. And what do we superheroes need to get through these hectic days? Coffee. And coffee needs creamer. Coffee-mate is coffee's best sidekick.
In collaboration with graphic, photo and product design students, I pitched an identity update, product development for the current and new line of products, a campaign launch, and a visualization of the branded retail environment for the future generation of Coffee-Mate. For an inside look at what we showed the chiefs at Nestlé, click here. A full length process documentation is coming soon.
Roles: Art direction/team lead, research and strategy, graphic design, copywriting, and client pitch presentations.
This intensive 14-week corporate project was an Art Center transdisciplinary studio sponsored by Nestlé USA.
A 24x36" poster, embodying the typeface Rockwell as the true man it is. The slab-serif is a "tough guy," known for its thick weight and serifs. To make use of its purpose as a display font, I created a magazine cover featuring Juice, the most badass barber in town.
Who says a real man can’t enjoy a cucumber facial?
Social Landscapes is an exhibition that explores the relationship between people and place, featuring works by Daido Moriyama, Mark Cohen, Lee Friedlander, and Robert Frank. Four contemporary artists bring improvisational techniques to the medium and present how they have influenced photojournalism by employing their unique approach towards seeing the world we live in.
Much more coming soon.
Mizu is an in-store brand for PetSmart that specializes in outdoor pond care and everything koi fish related. PetSmart has recently decided to diversify its animals and products by expanding the merchandise and products to large, exotic fish and backyard pond care. This line offers merchandise such as installable ponds, filters, pumps, UV lights, and actual koi fish bred by professionals. The pond care department of PetSmart can be found in an adjunct building attached to the main PetSmart store.
Mizu translates to “water” in Japanese, and the brand strives to help maintain only the healthiest environment and offer the most convenient products essential to your beautiful koi fish’s needs. Koi are phenomenal, unique animals rich in Asian culture, dating back to ancient times. Mizu believes in modern design solutions and aesthetics while keeping the tradition of raising koi, as well as the essence of their timeless beauty, alive in contemporary times.
Ephemeral Connections is an iPad publication that stimulates dialogue about the phenomenon of lying.
Featured in the Art Center Student Gallery.
In about 10 hours, a team of 12 illustrators and graphic artists created a 79 foot mural, completely made of black masking tape. Animals in L.A. illustrates episodes of your typical SoCal day—hypebeast bears, bunnies at the skatepark, Silverlake Ramen Mountain, burgers floating in Santa Monica, and sloths hanging on the freeway.
Installed in the B3 Basement Level of the Art Center College of Design South Campus.
Special thanks to Brian Rea.
A redesign of the current RapGenius.
RapGenius is popular website sometimes dubbed, “the hip-hop WIkipedia.” RapGenius helps users discover the meaning of hip hop lyrics, dedicated to the annotation and interpretation of lyrics, primary source documents, poetry, religious writing, news article, and all other forms of text.
More coming soon.
Featured in the Art Center Student Gallery.
Supernova takes you to the sky.
Adolescence and young adulthood is a memorable, exciting time in life, where everything is fast-paced and spontaneous. We often adventure to all-night parties, music festivals, and nightclubs to seek thrill and a good time. In order to stay awake, however, many resort to use of alcohol or drugs.
Supernova, an energy drink that “takes you to the sky,” is a cutting-edge, healthy, effective, and delicious alternative that keeps you awake all night long. The intergalactic theme and light illusions make it a fun way to stay hydrated and healthy. Supernova is a specialty drink – one that is only available at the event venues or special kickoff events. For examples, members who purchased the VIP tickets of the Electronic Daisy Carnival attend an exclusive welcoming show and have this at their tables.
This is a 115-page publication for the exhibition of the same name, The Quixotic Desire, to be held at the HAMMER Museum in Los Angeles. The exhibition manifests the adult fixation to stay pure and glorifies childhood innocence.
The publication accompanying the showcase presents various artists of many different eras and styles, who all touch on the beauty of children in their art. Artists include: Sally Mann, Loretta Lux, Henri Cartier-Bresson, Marketa Luscova, Anya Teixeria, Edgar Degas, and Lewis Carroll.
The book is interrupted throughout with essays concerning the exceeding idealistic and impossible goal to maintain innocence. Writings include: debates whether or not it is moral to have intrusive and violent thoughts, inappropriate thoughts coming from the mind of the beholder, fixating on fantasies, types of utopias, the preservation of innocence in J.D. Salinger's Catcher in the Rye, the recent “innocence fetish” and finally, the decline of childhood innocence (spotlight on Honey Boo Boo and childhood stars.)
The book is hard cover bound with soft, vegan white leather. It remains titleless, other than a shallow deboss of a human heart. The blackletter headlines refer to children’s fairytale storybooks.
In the summer of 2012, I was fortunate enough to spend a few days in Lake Nojiri, located in the Nagano Prefecture of Japan. I brought along with me a $10 waterproof disposable camera, which wasn’t so waterproof after all. Most of these shots were blindly taken due to the foggy viewfinder. Some damage on the film to say the least, but Nojiri-ko was still stunning.
A selection of smaller works.